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23 Jan 2022

Full-Time Digital Content Manager

Natural Resources Council of Maine – Posted by nrcm Augusta, Maine, United States

Job Description

Job Summary

The Digital Content Manager (DCM) mobilizes people to protect Maine’s environment by maintaining and growing the social media presence of Maine’s largest environmental advocacy organization, the Natural Resources Council of Maine. DCM responsibilities are tailored to meet the needs of the Communications, Advocacy, and Philanthropy teams as well as NRCM’s young professionals group, NRCM Rising. They track social trends and use leading-edge tools to create compelling social media graphics, based on NRCM’s standards, style guide, and protocols. Brings positive, creative energy, collaborative workstyle, and can-do service-oriented attitude to all aspects of the position.

During the COVID-19 pandemic, most Natural Resources Council of Maine (NRCM) staff whose job responsibilities can be conducted away from the office have been working remotely, with the option to come into the office on a prearranged basis. NRCM is following state and federal recommendations in establishing guidelines for reopening the office. We had a hybrid work setting before the pandemic and will again. Thus, we expect the Digital Content Manager to live in Maine to work on protecting Maine’s environment.

NRCM requires full vaccination against COVID-19 as a condition of employment. Full vaccination is considered to be two weeks beyond the second Pfizer or Moderna shots or beyond the Johnson & Johnson shot, plus booster. Proof of full vaccination is required.

Respect, inclusion, and opportunity for people of all backgrounds, lifestyles, and perspectives will attract the best ideas to NRCM and helps us shape a healthier, more vibrant future for all of us who share our planet. By honoring and celebrating people’s diversity, NRCM can bring new creativity, effectiveness, and leadership to our work throughout the state. Achieving diversity, equity, inclusion, and justice is a continuous process, which, we believe, will contribute to a sustainable and peaceful world. We therefore strongly encourage applications from people who identify with or who are members of marginalized communities. In an effort to eliminate as much bias as possible, NRCM’s policy is to redact personally identifiable information from initial candidate review.



  • BA or BS with focus on written and/or visual communications, preferably with emphasis on digital.
  • At least three years of experience in a working environment (corporate, education, and/or nonprofit organization).
  • Hands-on, back-end experience with social media platforms and strategy; demonstrated ability and interest in evaluation tools.
  • Proven ability to write, edit, design, and craft successful social media content, and to stay up with and implement latest design, messaging, and other trends.
  • Proven ability to create and manage a complex business- or organization-wide social media calendar.
  • Experience staying up to date on changes to platforms, including post policies and best practices.
  • Eagerness for planning, coordinating, and implementing social media campaigns across platforms including blogs, tweets, and paid social; understanding of audience segmentation for creating targeted ads. Ability to manage reactive posts with proactive social media messaging and call to actions.
  • Passion for advocacy and an appreciation for the role nonprofits play in effecting change.
  • Knowledge of and experience with graphic design software, such as Photoshop and InDesign.

In addition:

  • Able to work independently and set priorities while also thriving as a member of a highly collaborative communications team. Welcomes feedback, edits, and suggestions, and also provides feedback and guidance to colleagues in a timely and friendly fashion. Enjoys and succeeds at multi-tasking as well as setting and meeting deadlines and goals.
  • Thrives in a work setting where needs and plans can change quickly, with little or no advance notice. Demonstrated ability to be a service-oriented, helpful colleague.
  • Flexible, willing and able to check communications channels and social media platforms during “off-hours” (nights, weekends, holidays) and provide real-time posts as needed, such as in response to breaking news and events.


  • Interest in video and podcast production; experience with software a plus.
  • Experience with WordPress and plugins.
  • Experience in and passion for environmental advocacy.
  • Interest in photography and videography a plus.

Key Responsibilities

  • Create and maintain unique voice for NRCM across social media channels.
  • Manage and continually update social media strategy for the organization. Set goals and establish plans for meeting them.
  • Measure and report on effectiveness of NRCM’s social media activities based on industry standards as well as goals and objectives identified by NRCM staff. Stay current on ways to improve response. Explore, evaluate new tools; make recommendations.
  • Create leading-edge digital designs, including use of photo and video content for all departments in support of social media outreach, communications, and philanthropy strategies.
  • Post NRCM’s webinars and other videos to organization’s YouTube channel, creating visuals to accompany. Create podcast graphics.
  • Manage multiple projects at the same time, turning around content quickly as needed to meet organizational objectives.
  • Ensure content remains fresh and current by staying abreast of trends and implementing the latest proven effective tools.
  • Create and manage social media calendar, with input from communications team members.
  • With other team members, determine appropriate events and opportunities for Facebook Live. Be available to take photos and/or videos at NRCM events.
  • Assist with misc. Communications Department tasks as needed.

About the Natural Resources Council of Maine

Started in 1959, the Natural Resources Council of Maine is the state’s leading environmental advocacy organization. NRCM has a strong legacy of accomplishments across a broad range of policy areas, including river restoration, protecting Maine’s forests and wildlife, clean energy and climate advocacy, addressing plastic pollution, and much more. NRCM works statewide to improve the quality of Maine’s environment, working in coalition with other nonprofit organizations, business and community leaders, elected officials, NRCM members, and the public at-large. Over the past 60+ years, NRCM has led efforts to keep Maine a special place. NRCM’s office is in Augusta, just a block from the capitol buildings, with a staff of 28.

How to Apply

Click here to apply online. Please submit a cover letter and resume. Position will remain open until filled, but preference given to applications received by February 18th. Applicants who need an alternative way to submit materials may email them as attachments to [email protected] or mail them to NRCM, Attention HR, 3 Wade Street, Augusta, ME 04330.

Job Categories: Environmental. Job Types: Full-Time. Salaries: 40,000 - 60,000.

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