Full-Time Digital Campaign Strategist, Forests Program
Digital Campaign Strategist, Forests Program
Rainforest Action Network (RAN) is an environmental and human rights organization that believes individuals and communities can confront corporate power together to create the world we want and need. RAN uses nonviolent direct action, grassroots organizing, and strategic communications to challenge corporations to stop destructive operations, respect human rights, and adopt comprehensive policies to reduce their contributions to climate change. We take leadership from grassroots and Indigenous movements and are currently developing our organization-wide racial justice lens.
RAN’s Forest Program fights for the health of the world’s rainforests, and the people and species which rely on them for survival. We stand up to the biggest corporations in the world, the companies putting profits over people and the planet as a matter of business. When human rights are abused, when child and forced labor is an everyday tactic, where land is stolen from Indigenous Peoples so multi-national mega-corporations can destroy forests with impunity, we’ll be there fighting the root causes of deforestation.
RAN believes that people acting together can change this, as we have seen time and again throughout history.
RAN has an opening for a full-time position on our Digital Engagement Team for a Digital Campaign Strategist for the Forest Program. If you want to make a difference for the environment and human rights, you’re creative and have strong digital and writing skills, this could be the perfect role for you. The Digital Campaign Strategist will work closely with RAN’s Forests Program to provide the digital strategy and technical backbone necessary for effective online campaigning. The successful candidate will know how to utilize digital channels to compel online and offline action. They will be experienced and strategic in leveraging both in-house resources such as our email list and advocacy platform, NationBuilder (or have equivalent eCRM experience), as well as social media to leverage people power and provide concrete results for the campaign. The Digital Campaign Strategist will plan and implement a range of digital strategies and tactics, some tried-and-true and some innovative. The Digital Campaign Strategist will be responsible for evaluating data, testing, and reporting back on insights and knowledge gained from each online action completed. In addition to the utilization of online assets in strong and effective campaigning and fundraising, the Digital Campaign Strategist will be responsible for assisting with growth of RAN’s presence across social media channels. The ideal candidate will have strong writing skills—for example, they will be able to craft an excellent advocacy email, write an engaging blog and create effective social media copy. Applicants with a background in organizing, campaigning, and/or strategic communications will be a better fit for this position than those with purely technical backgrounds.
This position is full-time, salary with excellent benefits and reports directly to the Digital Director. This location is flexible, San Francisco preferred. A successful applicant outside of San Francisco must be comfortable and effective working in a distributed team from a home office. With our headquarters located in San Francisco, remote applicants must be comfortable working on or near San Francisco time during normal working hours.
- Working with campaigners, the Digital Campaign Strategist will plan and execute all aspects of robust campaigns in the digital space to move corporate targets.
- Write and produce email blasts, blogs, social media content, and other written materials for online production.
- Build, test, and deploy online action, fundraising and landing pages.
- Create and test emails and other online communications.
- Use online tools such as Share Progress, Brigade, Causes, and MoveOn Petitions to increase reach and growth for RAN’s campaigns.
- Create advocacy and donation forms and surveys using NationBuilder or similar eCRM platform.
- Use Google Analytics, eCRM, Facebook Insights, and other data reporting tools to track and share data analytics and strategically adapt campaign tactics.
- Provide analysis of online performance and recommendations for changes when needed.
- Manage followers on social media and implement strategies to grow reach.
- Create content highlighting regions impacted by deforestation and/or climate change.
- Support other aspects of RAN’s work (e.g. helping during major fundraising events, grassroots trainings, or campaigns priorities as requested by supervisor);
- Work openly and cooperatively within a high functioning team dynamic;
- Participate in weekly team meetings and bi-weekly RAN staff meetings;
- Share office responsibilities to maintain a healthy and safe workplace.
- 2-3 years of experience using online advocacy tools such as NationBuilder, Blue State Digital, Action Kit, Salsa, Convio, etc;
- 2-3 years of experience writing advocacy content for online use;
- Strong interpersonal skills;
- Strong organizational, time management and project management skills, ability to work to tight deadlines;
- Passionate commitment to forests protection, human rights and/or corporate campaigning;
- Basic understanding of HTML;
- Experience using social media, such as Twitter and Facebook, for campaigning;
- Experience using basic reporting tools to analyze and track data;
- Ability to work independently from a remote location, to follow instructions, and complete tasks across time zones with a minimal amount of supervision if necessary;
- Strong commitment to and belief in the power of using online resources to help empower communities and activists;
- Knowledge and commitment to advancing racial justice;
- Experience as an organizer or campaigner with an advocacy non-profit;
- Experience using A/B testing in an advocacy or marketing capacity.
RAN strives to integrate values of equity and fairness into our work, which includes bringing an intentional racial justice analysis to our programmatic work and organizational structure. We are seeking candidates who have a commitment to engage in this ongoing process and work with us to create a just and inclusive work environment and world. RAN provides all people with equal employment and volunteer opportunities while also staying committed to providing accommodations to applicants and employees with disabilities. We encourage applicants of color to apply for this position.
The salary for this position is competitive for the small non-profit San Francisco Bay Area market, with a range of $53,000 – $58,000 depending on experience. Benefits include full health coverage for the employee and their partner/family (plus an employer funded HSA), VSP & dental insurance, 4 weeks PTO (increases to 5 weeks after 2 years), and a Simple IRA retirement plan with a 3% fully vesting employer match. Additionally, after 5 years, staff are eligible for a 3 month fully paid sabbatical.
Supervisor: Digital Manager