Full-Time Communications Director
Build It Green (BIG) connects changemakers to transform the California housing system in service of human and ecological vitality. We prioritize cross-sector collaboration to reimagine the way homes and neighborhoods are built, so we can advance equity, housing affordability, and ecological well-being. Learn more at: www.builditgreen.org.
The Communications Director, a newly created role in an evolving organization, will join the executive team at Build It Green. They will shift the narrative amongst a diverse audience of stakeholders working on California’s housing issues from a narrative of siloed challenges and isolated solutions to one where housing and community development holistically address affordability, social equity, and environmental challenges. The ideal candidate is a seasoned storyteller, communicator, manager, and team player with experience crafting compelling communications campaigns. They succeed and thrive in collaborative environments with competing and changing priorities and have a track record of building solid, collaborative working relationships across differences. This person is committed to embedding equity in both organizational practices and culture, as well as with all interactions with external partners.
- Serve as a member of the organization’s executive management team helping the Executive Director set overall strategy and direction for BIG.
- Work with the Executive Director and senior leadership to create, continually hone, and implement an organizational messaging and branding strategy that reflects BIG’s strategic priorities and commitments as it shifts into a more expansive, holistic space.
Communications Systems and Partner Relations
- Lead a diverse range of projects from start to finish, involving topic areas that are both familiar and unfamiliar to the organization, with existing as well as new partners, on tight or longer-term time frames.
- Produce a wide range of well-crafted content such as but not exclusive to: messaging, talking points, blog posts, web pages, video and infographic treatments, social shares, press releases and pitches, emails, visuals, backgrounders, handouts, slide decks, reports.
- Implement wide-ranging outreach strategies, including sourcing stories from external contributors within BIG’s network, development and maintenance of contact lists and partner relationships, coverage tracking and stakeholder follow-up.
- Ensure accuracy and quality in all products. Write, edit and proofread documents and other written and creative materials with a critical eye for style, grammar, consistency, punctuation, accessibility, and design. Ensure work product is high quality and reflects BIG’s brand.
- In collaboration with the Network Stewardship and Program teams, ensure that BIG’s website, blog, and social media platforms are maintained to serve the needs of our core constituencies and that our online supporters are cultivated for both programmatic and revenue impact.
- Work with the Communications Associate to regularly measure and analyze key communications metrics and report impact to the Executive Director and Board of Directors.
- Oversee internal communications within the Communications team, and support the development and implementation of organizational systems, processes, and budgets. Direct supervisor to one full-time Communications Associate.
- Support communications skills development for program staff and community allies by leading training and workshop.
- Represent BIG as an organization at conferences and events.
- Manage consultants and vendors to cover activities beyond the capacity of staff.
- Lead by example in communicating across differences and power dynamics between executive leadership and direct reports in a way that fosters learning, understanding, and advancement of all staff regardless of identity and lived experience.
Diversity, Equity, Inclusion, and Justice (DEIJ)
- Support and participate in equity and inclusion work across the organization.
- Model vulnerability and accountability and invite feedback from partners, allies, funders, and staff on DEIJ work and leadership.
- Model a sensitivity toward dynamics between white audiences and the needs and priorities of communities of color, and the ability to manage work within and for a number of different audiences, regardless of their needs or abilities.
Skills and Qualifications
- Demonstrated experience in the communications field with significant growth in leadership, strategic capacity, and sophisticated use of tactics to implement strategy.
- Demonstrated experience managing an organization’s communications through a repositioning and branding, narrative change process.
- Exceptional writing skills. Writes clearly and can communicate complex ideas. Knows how to tell a story.
- Dedication to delivering exceptional work products, initiative in conceiving and managing projects and workflow, and good judgment in managing interactions within and beyond BIG.
- Familiarity with developing effective brand and content distribution and promotion plans, including digital and online distribution, partner sharing kits, social media organic and paid promotion, and audience targeting.
- Excellent project management skills, demonstrated by the ability to track timelines, budgets, and contributions from other staff and consultants while providing quality control for deliverables and effectively managing expectations with partners.
- Ability to quickly get up to speed on a variety of new projects. Capacity to respond rapidly and appropriately to changing priorities, objectives and situations.
- Digital media fluency (e.g. email and social media strategy, web design and website administration, CRM management, and Google Ad Words advertising). Sufficient technological abilities to use software for daily office work and to comply with business processes and procedures.
- Ability to discern what makes a story appealing to a variety of audiences within California and to frame a media pitch based on that appeal.
The role may provide the opportunity for light travel including 2-4 overnight trips per year.
Our office is located in the heart of downtown Oakland at 300 Frank Ogawa Plaza, close to BART and AC Transit lines.
Due to COVID-19, we are currently working from home. We expect to return to the office, at least part-time, on a regular basis in summer 2022, and we are in the process of figuring out what a hybrid working situation will look like.
Build It Green is an equal opportunity employer, committed to centering equity and inclusion in our programs and across all aspects of our organization to make it a fair, safe, and inclusive workplace. We believe that diversity is necessary to meet our mission. Recruiting and supporting staff to create an inclusive and equitable organization that reflects the communities and places we serve is a priority. People of color, LGBTQIA+ people, women, and members of other underrepresented groups are strongly encouraged to apply.
Since our founding, Build It Green has operated within systems where discrimination and racism are institutionalized, leading to uneven distribution of benefits and burdens based on race, ethnicity, socioeconomic status, gender, physical and cognitive abilities, and other factors. We recognize we must take conscious action to ensure principles of justice, equity, inclusion, and diversity are central to both our organization and our approach to regenerative neighborhood development. Read more here.
Positions are open until filled.
$122,000-$132,000 annually plus a generous benefits package, including:
- Medical, dental vision, and life insurance, flexible savings account
- 403(b) retirement plan with employer match
- 15 paid holidays, accrued paid time off, and 40 hours of paid medical leave
- a worthy cause to work on every day